Two Instacart veterans have launched Highstock, a new platform that’s bringing transparency to the traditionally opaque world of excess inventory liquidation by connecting brands with global discount retail buyers.
Key takeaways:
Cofounders Camille van Horne (CEO) and Ashish Sinha left Instacart to launch Highstock six months ago, initially focusing on the personal care category with plans to expand into apparel and other sectors. The six-person startup brings technological innovation to an industry traditionally dominated by brokers, offering transparency in a sector where both brands and buyers typically prefer discretion.
“Any type of disruption to manufacturing or trade means that product will not be where it is supposed to be,” van Horne says, “and that chaos is actually an area that Highstock can perform in because we have the agility and ability to move product in opportunistic fashions to good buyers.”